In today’s competitive market, roofing businesses need effective marketing strategies to stand out. Whether you’re just starting or looking to refine your approach, here are five marketing tips that can help grow your roofing business and attract more customers.
1. Showcase Real Customer Testimonials
The first thing visitors see on your website is crucial. Make sure your homepage features smiling customer testimonials. Most people don’t scroll down, so place these key reviews at the top for maximum impact. A “trustimonial” is a combination of a real review and a smiling face. Use the most relevant and powerful feedback, especially short, impactful quotes that highlight your strengths, like “fast service” or “great communication.” If a customer has a detailed review, summarize it to fit the page without overwhelming your visitors.
2. Invest in Video Testimonials
Video testimonials can be more convincing than written ones. Hire a local videographer to film short, candid videos of happy customers. These videos should feel authentic, so ask customers natural questions before transitioning to the main testimonial. This format keeps the video from feeling scripted, which boosts trust with viewers. You can use these video testimonials on your homepage, in remarketing campaigns, and on social media platforms like Facebook and YouTube. Video testimonials can also be used as pre-roll ads to give potential customers an introduction to your services.
3. Join Local Facebook Groups
Facebook groups are an excellent way to connect with your local community. Join five local groups where people discuss home services and ask for referrals. Get active by inviting your customers to join these groups, too. Encourage them to refer your business when others are seeking a roofer. Don’t just ask for referrals—be helpful by referring other local businesses, like landscapers or pest control companies. By building goodwill, you’ll increase the chances of others recommending your business when the time comes.
4. Ask for Backlinks
Backlinks from reputable websites can significantly boost your search engine rankings. Whenever you sponsor local events, get featured in the news, or collaborate with community organizations, ask for a link back to your website. Many roofing companies miss out on this simple opportunity to improve their SEO. These backlinks help establish credibility and can improve your organic search visibility. Always ask for the link—this small action can make a big difference in your online presence.
5. Create Engaging Social Media Content
Social media is evolving, and so should your content. If you’re spending time scrolling through short-form videos, consider shifting your strategy to match current trends. Platforms like TikTok, Instagram Reels, and YouTube Shorts are highly engaging and allow you to showcase your work in a fun, relatable way. Don’t just post static images—add in entertaining content like behind-the-scenes videos, memes, or customer stories. These types of posts are more likely to engage users and encourage them to interact with your business online.
Conclusion
Marketing for roofing businesses doesn’t have to be complicated. By focusing on these five strategies—featuring real customer reviews, investing in video testimonials, engaging in local Facebook groups, asking for backlinks, and creating dynamic social media content—you can strengthen your brand, build trust with potential clients, and increase your online visibility. Implementing these tips will help you stay competitive and grow your roofing business.
